Business models can play a critical role in disrupting markets. We have completed extensive strategy work in evolving and launching new business models. Here is an illustration from the travel industry.
PROBLEM: Client sought to create a new eCommerce business, and allow customers to order through its website. What should be the strategy?
OUR SOLUTION: We conceptualized an alternative model – a multi-sided marketplace that the client could operate. To create a properly functioning marketplace, we identified digital tools that would foster transactions between vendors and customers. To provide competitive insulation, we formulated a strategy to achieve network effects.
RESULTS: Client initiated the process to raise funds for the new venture.