SPEED TO MARKET

Many successful companies are successful because they execute perfection. Unfortunately, perfection also slows execution.  Slow speed becomes a problem when entering new markets as it reduces learning and innovation.  We help companies move faster in these new, app-based markets.

CONTEXT: Client was digitizing its business by entering the iOT space. Client sought to provide rich, engaging mobile experiences to its customers, and to do so in an accelerated manner.

OUR SOLUTION: We organized a Minimal Viable Product pathing, to achieve rapid sequencing of the product, and proto-typed a highly differentiated mobile experience.  In our work, we developed the brand voice, using a variety of techniques including the Zaltman Metaphor Elicitation Method (ZMET), and we used gamification to design interactive experiences.

RESULTS: Native iOS and Android apps are currently in production.

2019-02-27T23:52:10+00:00